RPTA 370

Experiential Marketing Strategies for Experience Industry Management

Core principles of experiential marketing within the realm of tourism, hospitality, and destination management; sport and recreation experience management, and event planning and experience management. Emphasis on strategies to actively engage consumers in experience industry settings

Project 1 - Idea Pitch

Picked a company to create an experiential marketing activation at a festival. Came up with experiential objectives, our target audience, the type of connection, how to evaluate our success and what we need to budget for.

Project 2 - Final Project

Create a whole experiential marking campaign. This includes a activation, social media campaign, brand ambassadors, evaluations, key performance indicators and budgets